The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding by Al Ries and Laura Ries is a concise business and marketing guide about turning a product or service into a distinctive, durable brand. Originally published in the late 1990s and later associated with commentary on...

The 22 Immutable Laws of Branding
The 22 Immutable Laws of Branding
Al Ries
The 22 Immutable Laws of Branding by Al Ries and Laura Ries is a concise business and marketing guide about turning a product or service into a distinctive, durable brand. Originally published in the late 1990s and later associated with commentary on...

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