Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
Nancy Harhut’s Using Behavioral Science in Marketing is a practical business and marketing guide that translates established findings about human judgment into usable communication tactics. Published by Kogan Page in 2022, the book addresses marketer...
Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
Nancy Harhut’s Using Behavioral Science in Marketing is a practical business and marketing guide that translates established findings about human judgment into usable communication tactics. Published by Kogan Page in 2022, the book addresses marketer...
JavaScript and Cookies Required
This website requires both JavaScript and Cookies to operate securely and efficiently. Please enable both in your browser settings and refresh the page.
1. How to enable JavaScript
🌐
Google Chrome
Settings → Privacy and security → Site Settings → JavaScript → Allow
🦊
Mozilla Firefox
Type about:config → Search javascript.enabled → Toggle to True
🧭
Safari
Settings → Security / Advanced → Enable JavaScript
🟦
Microsoft Edge
Settings → Cookies and site permissions → JavaScript → Allow
2. How to enable Cookies
🌐
Google Chrome
Settings → Privacy and security → Cookies → Allow all cookies
🦊
Mozilla Firefox
Settings → Privacy & Security → Set Enhanced Protection to Standard
🧭
Safari
Safari → Settings → Privacy → Uncheck Block all cookies
🟦
Microsoft Edge
Settings → Cookies and site permissions → Allow site data